saas

Optimize subscription software experiences to drive acquisition, activation, and retention.

A group of colleagues benefiting from research democratization by sharing customer insights.

saas

From Data Collector to Data Connector: Embracing Research Democratization

Research experts share how they've transformed from data collectors to data connectors, creating learning cultures that scale customer insights across entire organizations.

by Natalie Thomas headshot Natalie Thomas // 8 min read

A consumer using a laptop and reviewing pricing models designed with different conversion tactics in mind.

saas

The Psychology Behind Successful SaaS Pricing

Discover the connection between consumer psychology and SaaS pricing and how strategically applying these principles can help increase adoption rates and customer loyalty.

by Sumita Mukund headshot Sumita Paulson // 10 min read

Colleagues reviewing data to make user-centered decisions

saas

How To Make User-Centered Decisions When A/B Testing Doesn’t Make Sense

Learn how adding rapid testing to your toolkit helps to accelerate decision-making, build confidence, and drive value.

by Natalie Thomas headshot Natalie Thomas // 7 min read

Creating a data-driven product roadmap that prevents feature bloat.

saas

The Biggest Roadmap Mistake: Prioritizing Low-Impact Features

Learn the warning signs of feature bloat and how data-driven prioritization helps build products faster, with fewer resources, and with much better outcomes.

by caroline appert profile picture Caroline Appert // 7 min read

coworkers reviewing data on their high-value user segments.

saas

How to Identify Your Most Valuable User Segments and Prioritize Accordingly

Are you building experiences for the users that will drive growth? Here’s how to focus your efforts where they’ll have the biggest impact.

by maggie paveza Maggie Paveza // 9 min read

SaaS team engaging in continuous research to put the user experience at the center of product development.

saas

Continuous Research: The Secret Weapon For Effective Product Teams

Discover the benefits of continuous research and how it puts the user experience at the center of product development and optimization.

by caroline appert profile picture Caroline Appert // 7 min read

experimentation and rapid testing

saas

How To Cut Test Cycle Time In Half Without Losing Out On User Insights

Learn how SaaS companies can reduce test cycle time to make the adoption of experiment-led growth practices more accessible.

by Jon MacDonald smiling at the camera for The Good Jon MacDonald // 8 min read

woman working on laptop.

saas

Accelerating Time-to-Value: How SaaS Products Get Users to ‘Aha!’ Moments Faster

Learn how strategies like optimizing onboarding, personalizing the user experience, and implementing quick wins can improve SaaS product time-to-value and reduce churn.

by caroline appert profile picture Caroline Appert // 9 min read

A group of colleagues making the move from intuition-led to data-driven decision-making.

saas

How to Make the Move From Intuition-led to Data-driven

Learn how you can help transform your intuition-led organization’s approach to decision-making by making data a natural and valued part of the process.

by Natalie Thomas headshot Natalie Thomas // 7 min read